Ask any marketer about trends for 2011 and you’ll undoubtedly hear the phrase “location-based services.” However, among Foursquare, Facebook Places, SCVNGR, Gowalla and many others, marketers have a lot to choose from. In this article we’ll cover the two major players—Foursquare and Facebook Places—and see how they stack up. What are location-based services? Location-based services [...]
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